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Austin–Round Rock–Georgetown MSA

Illustrative seed

Texas / South·Destination dashboard

Tech + leisure + SXSW/ACL event spikes. Downtown vs Domain vs airport; supply absorption key. City HOT tax collections are a room-revenue proxy — not RevPAR/OCC/ADR.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Metrics and signals below are illustrative Capital Graph placeholders for IC-memo drafting — replace with licensed STR / Tourism Economics before underwriting. Human-touch / talent capacity remains a CapEx and refinance greenlight gate.

Visitors
32.0M
srcIllustrative seed — replace with licensed STR/Tourism Economics
Rooms
26.0k
srcIllustrative seed — replace with licensed STR/Tourism Economics
Occupancy
70.0%
srcIllustrative seed — replace with licensed STR/Tourism Economics
ADR
$175.00
srcIllustrative seed — replace with licensed STR/Tourism Economics
RevPAR (derived)
$122.50
OCC × ADR — not a stored feed
srcIllustrative seed — replace with licensed STR/Tourism Economics

Which Austin — scarcity vs impact

Which Austin: Downtown SXSW/ACL event spikes and Domain/tech midweek are not airport corridors. Event compression ≠ year-round scarcity. City of Austin HOT = municipal tax / room-revenue proxy (city ≠ MSA; hotel+STR remitters) — NOT RevPAR/OCC/ADR. Market OCC/ADR remain illustrative.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Signals

5 seeded
demandevent spikes (illustrative)as of 2026-09 seed

Tech midweek + SXSW/ACL event spikes

Illustrative: event weeks print outsized ADR; shoulder and midweek tech demand differ. Do not annualize event RevPAR.

srcIllustrative seed — replace with licensed STR/Tourism Economics
supplysupply watchas of 2026-09 seed

Downtown vs Domain pipeline watch

Illustrative: Austin has seen aggressive supply. Absorption against tech cycle and event calendar is the tell.

srcIllustrative seed — replace with licensed STR/Tourism Economics
talentgreenlight gateas of 2026-09 seed

Tech-competing hospitality staffing gate

Illustrative: hospitality competes with tech for labor. CapEx greenlights clear staffing + GC capacity.

srcIllustrative seed — replace with licensed STR/Tourism Economics
taxCh.351 $132.15M @ 9% → ~$1.47B implied room baseas of FY2025

Austin local HOT FY2025 (tax / room-revenue proxy — NOT RevPAR)

City of Austin FY2025 Local HOT (Tax Code Ch.351): rate 9.0%, revenue $132,150,027. Implied taxable room-revenue base ≈ $132.15M / 0.09 = ~$1.47B. Also Ch.334 venue tax rate 2.0% / revenue $29,363,083 (separate base — do not add into Ch.351 implied room rev). Caveats: self-reported municipal HOT; remitters may include hotels and STRs; city boundary ≠ Austin–Round Rock MSA; state HOT is separate. Tax collections are a room-revenue / demand proxy only — NOT RevPAR, OCC, or ADR.

srcTexas Comptroller Local HOT Reporting 2025 SODA er34-v24h (data.texas.gov); city=Austin type=city
nuanceruleas of 2026-09

Texas HOT ≠ RevPAR — municipal tax scope

Local HOT revenue ÷ stated Ch.351 rate estimates the taxable lodging base remitted to the city — not MSA RevPAR, OCC, or ADR. Do not overwrite seed lodging metrics from tax. Pair with licensed STR / CVB when underwriting.

srcBungah Capital Intel (Texas Comptroller HOT methodology)

Assets

1 illustrative / cited

Downtown Austin / Rainey / 2nd St class (illustrative)

keys n/a · full-service / lifestyle

Downtown Austin

Proxy for downtown event/leisure ADR vs Domain or airport. Underwrite which Austin.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Linked findings

No radar findings linked to this market yet. National debt-wall and talent radars may still apply — see Radars.
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