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Dallas–Fort Worth–Arlington MSA

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Texas / South·Destination dashboard

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Rates

Tuesday Trends board

Captured Tue, Nov 3, 2026. Median cheapest refundable nightly rate, 2 adults, pre-tax, across 50 hotels. Indicative Google Hotels prices; decision support, not a quote.

Median cheapest refundable nightly rate by horizon and stay
OutWeekdayMon–ThuWeekendFri–Sun
1 wk
$274
up 11% vs last Tuesday, 40 same hotels
44/50 priced
3 no rates on Google
$240
up 8% vs last Tuesday, 48 same hotels
49/50 priced
1 no rates on Google
1 mo
$195
up 16% vs last Tuesday, 50 same hotels
50/50 priced
$235
up 34% vs last Tuesday, 50 same hotels
50/50 priced
3 mo
$232
down 4% vs last Tuesday, 46 same hotels
47/50 priced
2 no rates on Google
$220
unchanged vs last Tuesday, 49 same hotels
49/50 priced
6 mo
$298
down 2% vs last Tuesday, 42 same hotels
47/50 priced
$238
unchanged vs last Tuesday, 45 same hotels
46/50 priced
~11 mo
$329
unchanged vs last Tuesday, 33 same hotels
39/50 priced
7 no rates on Google
$311
unchanged vs last Tuesday, 33 same hotels
39/50 priced
8 no rates on Google

Coverage counts hotels with a refundable rate; low-confidence prices (2 or fewer sellers and no official hotel site) are left out. Thin: under 15 of 50. Week-over-week compares the same hotels both Tuesdays (median of each hotel's change, shown when 15+ hotels compare). ● 10+ no rates on Google at 1 wk. At ~11 months, no rates largely reflect Google's ~330-day pricing limit.

Signals

30 cited
talent2 changesas of 2026-10-19

Dallas talent: 3.1 Notable recent management changes

HGI Dallas/Market Center → Dreamscape (Aug 2026). Remington ops leadership addition (Nick Clark, VP operations; Feb 2026).

tax6 rowsas of 2026-10-11

Dallas tax & CVB: Collections and DMO budget

City 7% HOT: ~$89M projected FY26 / ~$86M FY27 · FY2025-26 budget

tax6 rowsas of 2026-10-11

Dallas tax & CVB: Lodging tax stack (City of Dallas)

Texas state HOT: 6% · State. Captured for 30 years by the 2021 Project Financing Zone for the convention center expansion (plus…

debt4 rowsas of 2026-10-11

Dallas debt & deals: Market-level reads

City HOT revenue (7% local): ~$89M projected FY26 (Cup-driven); ~$86M FY27 · FY2025-26 budget

pipeline6 rowsas of 2026-10-11

Dallas pipeline: Stage rollup (LE Q2 2026 public)

Total pipeline: 183 · 22,840 Under construction: 38 · 4,184 Start next 12 mo: 68 · 7,885

supplyscore 4/5as of 2026-10-11

Dallas supply-pressure score 4/5

4 / 5. UC intensity: #1 U.S. UC by projects: 38 / 4,184 rooms (Q2 2026)

supply5 rowsas of 2026-10-11

Dallas supply: Latest monthly / weekly pulse

C&W MarketBeat Q2 2026 (STR/CoStar): OCC 68.4% (+0.4%), ADR $139 (+5.9%), RevPAR $95 (+6.3%); supply +0.5%; implied ~97k rooms

supply9 rowsas of 2026-10-11

Dallas supply: Submarket basemap (v0, Matthews Q3 2025 table: rooms / RevPAR / ADR )

Dallas CBD / Market Center: 10,144 · $75.65 · $164.14 · KBHCC rebuild = group hole to 2029–30; Westin Downtown (326) and Virgin (268)…

supply4 rowsas of 2026-10-11

Dallas supply: Snapshot

DFW room inventory (submarket table sum): ~111,285 rooms · Q3 2025

talent4 rowsas of 2026-10-11

Dallas talent: 5. Gaps (no public read)

Any DFW hotel union contract / Local 23 Dallas unit: No public read

Source: No linked public source (reviewed 2026-10-11) · no public read

talent4 rowsas of 2026-10-11

Dallas talent: 3.2 Pre-open risk — named openings

The Knox (Auberge): 140 · ~Dec 2026 · Auberge; GM Rick Fidel named Nov 2025 · Low–med — GM ~13 mo ahead; dept heads no public read

talent5 rowsas of 2026-10-11

Dallas talent: 3. Operator bench

Aimbridge Hospitality (Plano): M — largest US third-party · Assumed 10-hotel portfolio for Prospect Ridge / Fulcrum (7 states incl.

talent4 rowsas of 2026-10-11

Dallas talent: 2. Build talent (summary)

DFW–Arlington construction: 268,100 → 276,200 (+8,100, +3%) · Aug 2025 → Aug 2026

talent4 rowsas of 2026-10-11

Dallas talent: 1. Wage floor

Texas / federal minimum: $7.25/hr (tipped cash $2.13) · current 2026

citywide_calendarCBD group gap to 2030as of 2026

Dallas convention gap to 2030: KBHCCD Halls D–F demolished, expanded center 2030

Kay Bailey Hutchison Convention Center Dallas: Halls D–F demolition through Dec 2026; Halls A–C operating; foundations late 2026 → 2028…

transaction$162,044/key; 9.5% capas of Q3 2025

Dallas replacement-cost / sale comps (public anchors, thin)

Public anchors only. Matthews Q3 2025: sale price per room $162,044, cap rate 9.5% — one quarter, $52.5M volume (thin).

citywide_calendar3 eventsas of 2026-10-11

Dallas 90-day compression calendar (Oct 12 2026 → Jan 10 2027)

2026-11-18 → 2026-11-22: HYROX Dallas 2026 (KBHCCD) [Consumer sports] — Official KBHCCD page next pull: Participant + spectator counts

drive4 rowsas of 2026-10-11

Dallas drive + attraction demand anchors

Drive catchment: Texas Triangle via I-35 (Austin/San Antonio, Oklahoma City), I-45 (Houston), I-20/I-30 (Shreveport, Fort Worth/West TX)

citywide_calendar6 rowsas of 2026-10-11

Dallas group / citywide demand calendar

through Oct 18, 2026: State Fair of Texas (Fair Park; listed Oct 11–18 window) · no public read

visitation5 rowsas of 2026-10-11

Dallas visitation / demand volume

Dallas visitors 2024 (latest): 27.7M (record); $10.9B economic impact; $649M state/local tax

occupancyOCC 68.4% / ADR $139 / RevPAR $95as of Q2 2026

Dallas Q2 2026 (C&W MarketBeat, STR/CoStar): OCC 68.4%, RevPAR $95 (+6.3%)

Cushman & Wakefield MarketBeat Q2 2026 (STR/CoStar-sourced, 3-month): OCC 68.4% (+0.4%), ADR $139 (+5.9%), RevPAR $95 (+6.3%); supply…

eventhostas of 2026-10-11 (event Jun 11–Jul 19, 2026)

World Cup 2026 post-Cup demand read — Dallas / Arlington / Fort Worth (host)

World Cup 2026 (Jun 11–Jul 19) — host market. Key numbers (lift vs hype): HVS: OCC +0.7 pt, RevPAR +30.1%, $60.8M incremental; 9 matches…

supply+205 rooms (under construction)as of 2026-10-07

Dallas MSA new construction: Cade Hotel by Hilton, Roanoke (205 rooms) broke ground

Roanoke's Cade Hotel by Hilton (205 rooms) plus a city-owned convention center: construction started in August, ceremonial groundbreaking…

taxCh.351 $79.31M @ 7% → ~$1.13B implied room baseas of FY2025

Dallas local HOT FY2025 (tax / room-revenue proxy — NOT RevPAR)

City of Dallas FY2025 Local HOT (Tax Code Ch.351): rate 7.0%, revenue $79,306,924.

History

Airport passengersJul 2026: 4.6M passengers, −1.7% YoY

Passengers boarding flights (enplanements), all carriers, at Dallas/Fort Worth, TX: Dallas/Fort Worth International (DFW) + Dallas, TX: Dallas Love Field (DAL).

Last 13 months
MonthPassengersYoY
Jul 20264,621,151−1.7%
Jun 20264,443,935−2.9%
May 20264,361,315−0.6%
Apr 20263,930,124+1.1%
Mar 20264,126,061−2.3%
Feb 20263,493,055+1.3%
Jan 20263,434,927−5.0%
Dec 20254,240,040−2.1%
Nov 20253,837,589−5.6%
Oct 20254,334,273−2.4%
Sep 20253,912,882−3.4%
Aug 20254,184,718−4.3%
Jul 20254,701,587−3.1%
Show yearly (2015–2025)
YearPassengersYoY
202549,345,823−3.2%
202450,958,190+6.9%
202347,680,540+10.7%
202243,086,757+18.2%
202136,460,075+63.0%
202022,368,230−49.0%
201943,839,322+8.0%
201840,589,139+3.1%
201739,370,256+1.5%
201638,799,499+0.5%
201538,594,468—
Lodging jobs & wages2024 (latest published for metro areas): 36,349 jobs, +5.0% YoY

Accommodation (NAICS 721), private sector, Metro area (BLS area code C1910). Employment and wages at hotels and other lodging, a public proxy for lodging activity. Not occupancy, ADR or RevPAR. Each market uses one industry level across all years shown.

Latest years
YearJobsYoYWagesEstab.
202436,349+5.0%$1,618.3M1,497
202334,632+11.6%$1,436.9M1,515
202231,030+25.5%$1,326.6M1,504
Show yearly (2015–2024)
YearJobsYoYWagesEstab.
202436,349+5.0%$1,618.3M1,497
202334,632+11.6%$1,436.9M1,515
202231,030+25.5%$1,326.6M1,504
202124,724+1.7%$1,000.3M1,445
202024,303−30.1%$831.2M1,400
201934,750+5.2%$1,202.6M1,326
201833,040+1.8%$1,090.2M1,273
201732,451+1.8%$1,081.5M1,222
201631,878+2.7%$1,058M1,171
201531,041—$1,023.6M1,140

Per-year files: 2024 ↗ · 2023 ↗ · 2022 ↗ · 2021 ↗ · 2020 ↗ · 2019 ↗ · 2018 ↗ · 2017 ↗ · 2016 ↗ · 2015 ↗

Sources: U.S. Bureau of Transportation Statistics, T-100 via TranStats (Passengers data element) ↗, airports DFW, DAL, Jan 2015–Jul 2026, accessed 2026-11-04. BTS publishes T-100 airport data about three months after the month ends; the latest month here is the newest BTS had posted when accessed. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages ↗, annual averages, accessed 2026-11-04; withheld years left out.

Hotel-tax collections

newest first · 3 periods
taxCh. 351 $79.31M (−1.7%) · Ch. 334 $23.87M (−1.5%) · self-reportedas of 2025 (reporting year)

Dallas city HOT, annual (Texas Comptroller) — 2025 (reporting year)

Ch. 351 (7%): $79,306,924.38 · YoY: −1.7% (computed) · Ch. 334 (2%): $23,873,983.58 · YoY: −1.5% (computed).

taxCh. 351 $80.64M · Ch. 334 $24.25M · self-reportedas of 2024 (reporting year)

Dallas city HOT, annual (Texas Comptroller) — 2024 (reporting year)

Ch. 351 (7%): $80,641,384.89 · YoY: n/a · Ch. 334 (2%): $24,247,916.23 · YoY: n/a.

taxno public readas of 2026-10-11

Dallas hotel-tax series — gaps

Dallas hotel-tax series gaps (as of 2026-10-11): Monthly / quarterly: no public read.

Source: Official publishers (gap note; no public read) · no public read

Assets

none yet
No cited assets yet for this destination. Underwrite by submarket and product class — MSA averages are not a substitute for a competitive set.

Who owns here

35 REIT-owned hotels · AHT, APLE, CLDT, DRH, INN, RHP, XHR
+27 more REIT-owned hotels in Dallas

Recorded REIT transactions (comps)

From REIT filings; this list may be incomplete.

  • Embassy Suites by Hilton Dallas Near the GalleriaMay 6, 2026 · sold by AHT · 150 rooms$17.0Mfiling ↗
  • Embassy Suites Dallas Love FieldDec 12, 2025 · sold by RLJ · 248 roomsprice not disclosedfiling ↗
SourceREIT property schedules and transaction disclosures in SEC filings sec.gov ↗All hotel REITs

Linked findings

No radar findings for this market yet.