Atlanta–Sandy Springs–Alpharetta MSA
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Rates
Tuesday Trends boardCaptured Tue, Nov 3, 2026. Median cheapest refundable nightly rate, 2 adults, pre-tax, across 50 hotels. Indicative Google Hotels prices; decision support, not a quote.
| Out | WeekdayMon–Thu | WeekendFri–Sun |
|---|---|---|
| 1 wk | $288 up 49% vs last Tuesday, 39 same hotels 43/50 priced 4 no rates on Google | $224 down 19% vs last Tuesday, 37 same hotels 44/50 priced 1 no rates on Google |
| 1 mo | $172 up 24% vs last Tuesday, 48 same hotels 48/50 priced | $298 up 101% vs last Tuesday, 46 same hotels 46/50 priced 2 no rates on Google |
| 3 mo | $261 down 39% vs last Tuesday, 34 same hotels 46/50 priced | $224 up 1% vs last Tuesday, 43 same hotels 44/50 priced 3 no rates on Google |
| 6 mo | $289 up 3% vs last Tuesday, 41 same hotels 43/50 priced 4 no rates on Google | $288 up 0.8% vs last Tuesday, 38 same hotels 41/50 priced 4 no rates on Google |
| ~11 mo | $312 up 0.6% vs last Tuesday, 36 same hotels 38/50 priced 8 no rates on Google | $285 unchanged vs last Tuesday, 36 same hotels 39/50 priced 8 no rates on Google |
Coverage counts hotels with a refundable rate; low-confidence prices (2 or fewer sellers and no official hotel site) are left out. Thin: under 15 of 50. Week-over-week compares the same hotels both Tuesdays (median of each hotel's change, shown when 15+ hotels compare). ● 10+ no rates on Google at 1 wk. At ~11 months, no rates largely reflect Google's ~330-day pricing limit.
Signals
24 citedAtlanta tax & CVB: Collections and DMO budget
City Hotel/Motel Tax Fund revenue: no public read (FY2026 budget ordinance not opened; a search abstract shows $101.4M, which has not been…
Atlanta tax & CVB: Lodging tax stack (City of Atlanta, Fulton side)
Sales & use tax, Fulton (Atlanta) code 060A: 8.9% (incl. 4% state + local/MARTA/MOST) · State + local · eff.
Atlanta debt & deals: CMBS / balance-sheet loans
The Georgian Terrace (326 rooms; Sotherly; BofA 2015 CMBS loan, LNR special servicer): $37.7M at 2026-01-01 (pre-paydown) · Maturity…
Source: No linked public source (reviewed 2026-10-11) · no public read
Atlanta debt & deals: Named hotel transactions 2025–2026
The Hotel at Avalon (Alpharetta): announced 2026-09-17 · Endeavor Real Estate Group & Cox (reported) / Crescent Real Estate · $220M…
- The Hotel at Avalon (Alpharetta) — crescent.com ↗
- The Hotel at Avalon (Alpharetta) — privaterealestatedaily.com ↗
- Westin Peachtree Plaza (downtown) — connectcre.com ↗
+8 more sources
- Westin Peachtree Plaza (downtown) — bisnow.com ↗
- Westin Peachtree Plaza (downtown) — businesswire.com ↗
- Atlanta Airport Marriott — prnewswire.com ↗
- Atlanta Airport Marriott — connectcre.com ↗
- Crowne Plaza / Staybridge Suites Midtown — prnewswire.com ↗
- Crowne Plaza / Staybridge Suites Midtown — bisnow.com ↗
- Courtyard Atlanta Buckhead — crenews.com ↗
- Courtyard Atlanta Buckhead — partnersrealestate.com ↗
Atlanta pipeline: Named projects
Signia by Hilton Atlanta (GWCC): 976 · Opened Jan 2024 · GWCC · Delivered
Atlanta pipeline: Stage rollup (LE Q2 2026 public)
Total pipeline: 157 · 17,423 Under construction: 22 · 3,020 Start next 12 mo: 61 · 6,761
Atlanta supply-pressure score 4/5
4 / 5. UC intensity: 22 / 3,020 rooms UC (tied #4 nationally)
Atlanta supply: Latest monthly / weekly pulse
C&W MarketBeat Q2 2026 (STR/CoStar): OCC 65.9% (+0.5%), ADR $133 (+5.0%), RevPAR $88 (+5.5%); supply +0.9%; implied ~115k rooms
Atlanta supply: Snapshot
City of Atlanta inventory: 117 hotels / 27,810 rooms · 2025 Metro inventory: 107,560 rooms · 1Q 2025
Atlanta talent: 5. Gaps (no public read)
Current Local 23 Atlanta contracts (Hyatt Regency or other): No public read
Source: No linked public source (reviewed 2026-10-11) · no public read
Atlanta talent: 3.2 Pre-open risk — named openings
The Pursuit at The Henry (Autograph) @ The Battery: pipeline lists 250 · 2027 · No public read (developers Goldenrod / SK Commercial Realty…
Atlanta talent: 3. Operator bench
Peachtree Group (HQ One Alliance Center, Atlanta): O/M/D — 112 managed hotels, 13,882 keys (as of Jun 30 2026); third-party + owned…
Atlanta talent: 2. Build talent (summary)
MSA construction jobs: 158,300 → 154,900 (−3,400, −2%) · Aug 2025 → Aug 2026
Atlanta talent: 1.1 BLS OEWS — hotel occupations (MSA)
Maids & housekeeping cleaners (all industries) (37-2012): 9030 · $16.15 · $16.31
Atlanta talent: 1. Wage floor
Georgia / Atlanta minimum wage: $7.25/hr federal applies (GA statute lower) · current 2026
Atlanta 90-day compression calendar (Oct 12 2026 → Jan 10 2027)
2026-12-05: SEC Championship (Mercedes-Benz Stadium) + SEC FanFare (GWCC) [Sports / weekend] — next pull: Downtown weekend compression
Atlanta drive + attraction demand anchors
Drive catchment: Southeast hub: I-75 (Chattanooga/Knoxville, Macon/FL), I-85 (Charlotte/Greenville, Montgomery), I-20 (Birmingham, Augusta)
Atlanta group / citywide demand calendar
Dec 5, 2026: SEC Championship (MBS) + Dr Pepper SEC FanFare (GWCC) · no public read for 2026
Atlanta visitation / demand volume
Atlanta visitors 2024 (latest ACVB): ~51M (est.); $20B hospitality industry
Atlanta REIT ownership (Tier 1): 1,189 rooms, 2 REITs + Hyatt 171
Rooms owned: HST 810 (68%); APLE 379 (32%). Hyatt owns/leases Hyatt Place Atlanta/Buckhead (171, finance lease).
Atlanta Q2 2026 (C&W MarketBeat, STR/CoStar): OCC 65.9%, RevPAR $88 (+5.5%)
Cushman & Wakefield MarketBeat Q2 2026 (STR/CoStar-sourced, 3-month): OCC 65.9% (+0.5%), ADR $133 (+5.0%), RevPAR $88 (+5.5%); supply…
World Cup 2026 post-Cup demand read — Atlanta (host)
World Cup 2026 (Jun 11–Jul 19) — host market. Key numbers (lift vs hype): HVS: OCC −2.6 pt, ADR +$8.31, RevPAR +$1.96 / +9.4% (smallest)…
+1 more source
Atlanta gains NACS Show citywide (Oct 5–8, 2027)
The NACS Show moves from Las Vegas to Atlanta for 2027 (Oct 5–8, 2027).
History
Airport passengersJul 2026: 4.7M passengers, −2.3% YoY
Passengers boarding flights (enplanements), all carriers, at Atlanta, GA: Hartsfield-Jackson Atlanta International (ATL).
| Month | Passengers | YoY |
|---|---|---|
| Jul 2026 | 4,662,988 | −2.3% |
| Jun 2026 | 4,551,095 | −2.3% |
| May 2026 | 4,642,723 | −1.9% |
| Apr 2026 | 4,280,015 | +0.3% |
| Mar 2026 | 4,245,567 | −2.8% |
| Feb 2026 | 3,668,529 | +1.1% |
| Jan 2026 | 3,617,801 | −0.3% |
| Dec 2025 | 4,225,953 | −5.2% |
| Nov 2025 | 3,920,665 | −7.3% |
| Oct 2025 | 4,513,254 | −0.8% |
| Sep 2025 | 4,213,126 | −1.3% |
| Aug 2025 | 4,496,198 | −2.9% |
| Jul 2025 | 4,773,923 | +6.3% |
Show yearly (2015–2025)
| Year | Passengers | YoY |
|---|---|---|
| 2025 | 51,424,545 | −2.1% |
| 2024 | 52,510,492 | +3.1% |
| 2023 | 50,925,180 | +12.2% |
| 2022 | 45,373,200 | +23.7% |
| 2021 | 36,665,770 | +77.8% |
| 2020 | 20,616,190 | −61.5% |
| 2019 | 53,486,127 | +3.2% |
| 2018 | 51,849,344 | +3.2% |
| 2017 | 50,242,722 | −0.5% |
| 2016 | 50,482,209 | +2.4% |
| 2015 | 49,320,350 | — |
Lodging jobs & wages2022 (latest; BLS withheld 2023–2024): 21,356 jobs, — YoY
Accommodation (NAICS 721), private sector, Metro area (BLS area code C1206). Employment and wages at hotels and other lodging, a public proxy for lodging activity. Not occupancy, ADR or RevPAR. Each market uses one industry level across all years shown.
| Year | Jobs | YoY | Wages | Estab. |
|---|---|---|---|---|
| 2022 | 21,356 | — | $838.7M | 1,222 |
| 2020 | 18,101 | −31.3% | $548.4M | 1,050 |
| 2019 | 26,364 | +3.1% | $834.9M | 996 |
Show yearly (2015–2022)
| Year | Jobs | YoY | Wages | Estab. |
|---|---|---|---|---|
| 2022 | 21,356 | — | $838.7M | 1,222 |
| 2020 | 18,101 | −31.3% | $548.4M | 1,050 |
| 2019 | 26,364 | +3.1% | $834.9M | 996 |
| 2018 | 25,578 | +1.3% | $774.6M | 955 |
| 2017 | 25,255 | +5.4% | $747.2M | 928 |
| 2016 | 23,971 | +1.5% | $683.2M | 948 |
| 2015 | 23,628 | — | $664.6M | 938 |
Per-year files: 2022 ↗ · 2020 ↗ · 2019 ↗ · 2018 ↗ · 2017 ↗ · 2016 ↗ · 2015 ↗
Sources: U.S. Bureau of Transportation Statistics, T-100 via TranStats (Passengers data element) ↗, airports ATL, Jan 2015–Jul 2026, accessed 2026-11-04. BTS publishes T-100 airport data about three months after the month ends; the latest month here is the newest BTS had posted when accessed. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages ↗, annual averages, accessed 2026-11-04; withheld years left out.
Hotel-tax collections
newest first · 3 periodsAtlanta city hotel-motel tax, annual (Georgia DCA) — FY2024 (Jul 2023–Jun 2024)
Amount: $101,561,266 · YoY: +6.3% (computed). Basis: self-reported; FY Jul–Jun.
Atlanta city hotel-motel tax, annual (Georgia DCA) — FY2023 (Jul 2022–Jun 2023)
Amount: $95,569,135 · YoY: n/a. Basis: self-reported; FY Jul–Jun.
Atlanta hotel-tax series — gaps
Atlanta hotel-tax series gaps (as of 2026-10-11): Monthly / quarterly: no public read from an official source.
Source: Official publishers (gap note; no public read) · no public read
Assets
none yetWho owns here
22 REIT-owned hotels · AHT, APLE, DRH, HST, INN, RLJ, XHR- Renaissance Atlanta Waverly Hotel & Convention Center522 roomsXHR
- Ritz-Carlton Atlanta444 roomsAHT
- Grand Hyatt Atlanta in Buckhead439 roomsHST
- JW Marriott Atlanta Buckhead371 roomsHST
- Embassy Suites Atlanta - Buckhead326 roomsRLJ
- Atlanta Marriott Alpharetta318 roomsDRH
- AC Hotel by Marriott Atlanta255 roomsINN
- Hilton MariettaMarietta, GA200 roomsAHT
+14 more REIT-owned hotels in Atlanta
- Hyatt Centric Midtown Atlanta194 roomsRLJ
- Hampton Inn and Suites Atlanta Midtown186 roomsRLJ
- Courtyard by Marriott DecaturDecatur, GA179 roomsINN
- Residence Inn by Marriott Atlanta160 roomsINN
- Courtyard by Marriott AlpharettaAlpharetta, GA154 roomsAHT
- Courtyard by Marriott Atlanta150 roomsINN
- Hotel Indigo Atlanta141 roomsAHT
- Hampton Atlanta/Perimeter DunwoodyAtlanta/Perimeter Dunwoody, GA132 roomsAPLE
- Home2 Suites Atlanta128 roomsAPLE
- Waldorf Astoria Atlanta Buckhead127 roomsXHR
- Hampton Atlanta/DowntownAtlanta/Downtown, GA119 roomsAPLE
- SpringHill Suites by Marriott BufordBuford, GA97 roomsAHT
- Hampton Inn BufordBuford, GA92 roomsAHT
- Residence Inn Atlanta Midtown Historic90 roomsRLJ
Recorded REIT transactions (comps)
From REIT filings; this list may be incomplete.