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Houston–The Woodlands–Sugar Land MSA

Illustrative seed

Texas / South·Destination dashboard

Energy, medical, and international demand. Downtown Medical Center and Energy Corridor spreads; hurricane/insurance overlays. City HOT tax collections are a room-revenue proxy — not RevPAR/OCC/ADR.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Metrics and signals below are illustrative Capital Graph placeholders for IC-memo drafting — replace with licensed STR / Tourism Economics before underwriting. Human-touch / talent capacity remains a CapEx and refinance greenlight gate.

Visitors
22.0M
srcIllustrative seed — replace with licensed STR/Tourism Economics
Rooms
48.0k
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Occupancy
67.0%
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ADR
$135.00
srcIllustrative seed — replace with licensed STR/Tourism Economics
RevPAR (derived)
$90.45
OCC × ADR — not a stored feed
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Which Houston — scarcity vs impact

Which Houston: Medical Center, Downtown energy/corporate, and Energy Corridor underwrite differently. Energy cycle + medical demand; hurricane/insurance overlays. City of Houston HOT = municipal tax / room-revenue proxy (city ≠ MSA) — NOT RevPAR/OCC/ADR. Market OCC/ADR remain illustrative.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Signals

4 seeded
demandmedical + energy (illustrative)as of 2026-09 seed

Energy + medical + international

Illustrative: Medical Center midweek and energy/corporate demand support corridors unevenly. Do not underwrite Houston from one spine.

srcIllustrative seed — replace with licensed STR/Tourism Economics
supplysupply watchas of 2026-09 seed

Corridor pipeline + storm rebuild watch

Illustrative: supply and storm-rebuild keys can concentrate unevenly. Pair pipeline with energy cycle and insurance costs.

srcIllustrative seed — replace with licensed STR/Tourism Economics
talentgreenlight gateas of 2026-09 seed

Medical/energy competing labor gate

Illustrative: hospitality competes with medical and energy for talent. CapEx greenlights need staffing clearance.

srcIllustrative seed — replace with licensed STR/Tourism Economics
taxCh.351 $111.19M @ 7% → ~$1.59B implied room baseas of FY2025

Houston local HOT FY2025 (tax / room-revenue proxy — NOT RevPAR)

City of Houston FY2025 Local HOT (Tax Code Ch.351): rate 7.0%, revenue $111,191,706. Implied taxable room-revenue base ≈ $111.19M / 0.07 = ~$1.59B. No Ch.334 venue revenue in the FY2025 city row. Caveats: self-reported municipal HOT; city ≠ Houston–The Woodlands–Sugar Land MSA; hotel vs STR remit scope varies. Tax collections are a room-revenue proxy only — NOT RevPAR, OCC, or ADR.

srcTexas Comptroller Local HOT Reporting 2025 SODA er34-v24h (data.texas.gov); city=Houston type=city

Assets

1 illustrative / cited

Texas Medical Center corridor class (illustrative)

keys n/a · select-service / full-service

Medical Center

Proxy for medical midweek demand vs Energy Corridor or Downtown. Underwrite which Houston.

srcIllustrative seed — replace with licensed STR/Tourism Economics

Linked findings

No radar findings linked to this market yet. National debt-wall and talent radars may still apply — see Radars.
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