Orlando–Kissimmee–Sanford MSA
Cited snapshotFlorida / Southeast·Destination dashboard
Record visitation and economic impact coexist with 71.4% MSA occupancy (YE 2025). CapEx must clear hurdles by submarket and product class — not by MSA headlines.
Rates
Tuesday Trends boardCaptured Tue, Oct 20, 2026. Median cheapest refundable nightly rate, 2 adults, pre-tax, across 50 hotels. Indicative Google Hotels prices; decision support, not a quote.
| Out | WeekdayMon–Thu | WeekendFri–Sun |
|---|---|---|
| 1 wk | $355 39/50 priced 3 no rates on Google | $297 43/50 priced 2 no rates on Google |
| 1 mo | $341 39/50 priced 2 no rates on Google | $312 36/50 priced 1 no rates on Google |
| 3 mo | $312 43/50 priced 1 no rates on Google | $349 45/50 priced 2 no rates on Google |
| 6 mo | $338 43/50 priced 4 no rates on Google | $367 42/50 priced 4 no rates on Google |
| ~11 mo | $304 44/50 priced 2 no rates on Google | $344 41/50 priced 1 no rates on Google |
Coverage counts hotels with a refundable rate; low-confidence prices (2 or fewer sellers and no official hotel site) are left out. Thin: under 15 of 50. ● 10+ no rates on Google at 1 wk. At ~11 months, no rates largely reflect Google's ~330-day pricing limit.
Orlando's hotel areas differ: record visitors don't mean rooms are scarce
Record visitors don't mean rooms are scarce at metro-wide averages. Orlando covers several distinct hotel areas; ask about a specific one: I-Drive/select-service is not scarce; Grande Lakes / Gaylord Palms-class group-resort + meeting campus can be. YE OCC 71.4% is the MSA underwriting tell — it does not flip for irreplaceable convention-resort campuses.
Signals
12 citedWorld Cup 2026 post-Cup demand read — Orlando (spillover (negative))
World Cup 2026 — spillover (negative) market. Key read: Theme-park destination OCC fell nearly 11% and RevPAR >10% during the tournament…
Orlando labor: Disney STCU wage floor — final scheduled step (Oct 2026)
Disney Service Trades Council Union (incl. UNITE HERE 362/737) final scheduled raises land Oct 2026: union housekeepers $24, dishwashers…
Ryman (RHP) closed Grande Lakes Orlando — ~$1.38B / ~$867K per key
RHP closed ~$1.38B Grande Lakes Orlando (JW Marriott 1,010 + Ritz-Carlton 582 keys) — ~$867K per key (derived) ($1.38B / 1,592 keys).
Orlando week ending 26 Sep — counter-signal (calendar shift)
CoStar week ending 26 Sep 2026: Orlando posted the largest Top 25 occupancy gain (+18.6% to 68.3%), with a Rosh Hashanah calendar shift…
Kissimmee Toho Square — entitlement watch (pipeline, not under construction)
Kissimmee master development agreement approved ~2026-10-06: 100–120-key select-service hotel + 18–20 condos; CRA incentive up to $4.3M.
Orlando August 2026 operating print — soft (Orange County)
Orange County August 2026 (Visit Orlando via Orange County Comptroller TDT report): OCC 62.4% (−5.8% YoY), room demand −5.7%, ADR $174.95…
Orlando airlift: MCO winter route adds (incl. TAP Lisbon from Oct 29)
MCO October adds: Southwest ELP/JAN (Oct 3), Breeze BGR (Oct 21), Delta AMS resumes (Oct 24), TAP Lisbon (LIS) new 3x weekly A330-900neo…
Orlando's hotel areas differ: record visitors don't mean rooms are scarce
MSA averages (OCC 71.4%) are not scarce. Grande Lakes / Gaylord-class convention-resort campuses can be.
Orlando record visitors 2025
76.7M visitors (70.3M domestic / 6.3M intl). Record visitation is not the same as MSA scarcity.
Orlando MSA room inventory
132,685 hotel rooms YE 2025. OCC 71.4%, ADR $202.71, room-night demand 34.5M.
Orlando Q3 2025 Metro lodging (Visit Orlando / STR)
Q3 (Jul–Sep) Metro Orlando OCC 65.4% / ADR $172.23; YTD through Q3 OCC 71.1% / ADR $200.43.
Human-touch / Epic-adjacent staffing greenlight
CapEx and refinance greenlights gated by staffing and GC/MEP capacity — Epic-adjacent delivery competes for trades.
Source: Bungah Capital Intel talent synthesis (public construction/crew reporting)
Hotel-tax collections
newest first · 15 periodsOrlando (Orange County) Tourist Development Tax, monthly collections — Aug 2026
$24,826,100 · Prior-year month: $25,649,100 · YoY (published): −3.2%.
Orlando (Orange County) Tourist Development Tax, fiscal year to date — FY2026 (Oct 2025–Aug 2026)
Collections: $381,689,000 · Prior-year period: $354,098,900 · YoY (published): +7.8%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Jul 2026
$31,474,700 · Prior-year month: $29,571,100 · YoY (published): +6.4%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Jun 2026
$33,557,300 · Prior-year month: $33,698,100 · YoY (published): −0.4%.
Orlando (Orange County) Tourist Development Tax, monthly collections — May 2026
$32,788,200 · Prior-year month: $29,993,100 · YoY (published): +9.3%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Apr 2026
$37,724,000 · Prior-year month: $33,124,300 · YoY (published): +13.9%.
+9 earlier periods
Orlando (Orange County) Tourist Development Tax, monthly collections — Mar 2026
$42,917,000 · Prior-year month: $40,177,100 · YoY (published): +6.8%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Feb 2026
$38,169,700 · Prior-year month: $35,483,300 · YoY (published): +7.6%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Jan 2026
$35,363,600 · Prior-year month: $33,384,900 · YoY (published): +5.9%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Dec 2025
$34,329,900 · Prior-year month: $31,761,400 · YoY (published): +8.1%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Nov 2025
$34,563,900 · Prior-year month: $31,788,300 · YoY (published): +8.7%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Oct 2025
$33,928,000 · Prior-year month: $29,468,200 · YoY (published): +15.1%.
Orlando (Orange County) Tourist Development Tax, monthly collections — Sep 2025
$26,025,300 · Prior-year month: $25,751,900 · YoY (published): +1.1%.
Orlando (Orange County) Tourist Development Tax, fiscal-year collections — FY2025 (Oct 2024–Sep 2025)
$384,587,100 (includes $4,462,900 of audit and timing adjustments not in the monthly figures) · Prior year: $359,464,600 · YoY (published)…
Orlando hotel-tax series — gaps
Orlando hotel-tax series gaps (as of 2026-10-20): September 2026 collection month: not yet published (the Comptroller says early November).
Source: Official publishers (gap note; no public read) · no public read
Assets
3 citedGaylord Palms Resort & Convention Center
1,406 keys · group / convention resortI-Drive / OCCC corridor
Competitive set for group spine with OCCC; network effect with Grande Lakes-class.
JW Marriott Orlando, Grande Lakes
1,010 keys · full-service convention resortGrande Lakes / south Orlando
Part of 1,592-key Grande Lakes campus (w/ Ritz-Carlton 582) on 409 acres. Scarcity layer — not MSA average.
The Ritz-Carlton Orlando, Grande Lakes
582 keys · luxury resortGrande Lakes / south Orlando
Paired with JW on irreplaceable group-resort + meeting campus.
Linked findings
Radar refresh: Orlando occupancy is 71.4%: record visitors still don't mean rooms are scarce
Visitors 76.7M / rooms 132.7k / ADR $202.71. MSA averages remain non-scarce; Grande Lakes / Gaylord-class can be.
Source: Visit Orlando Data & Trends YE 2025 (132,685 rooms / OCC 71.4% / ADR $202.71 / 34.5M room nights; 76,663,200 visitors); PR Newswire 2026-05-07; Q3 2025 Org Highlights (Simpleview)
Record visitors don't mean rooms are scarce: metro occupancy is 71.4%
76.7M visitors coexist with YE OCC 71.4%. Do not greenlight ground-up on MSA averages.
Source: Visit Orlando Data & Trends YE 2025